For Zoom Transitions available option Target Control, which allows you to change the zoom point. Categories for which the option is available are marked with a special icon. It is available for categories: Distortion Zoom, Lens Zoom, Lens Zoom Heart, Lens Zoom Shape, Power Zoom, Simple Zoom.
To change the target point of zoom transitions, on the tools menu bar you need to select “Pan Behind (Anchor Point) Tool” and then moving the anchor point.
Video Tutorial
How to use Target Control option for Zoom Transitions
